What are some of the opportunities and pitfalls that digital media and the internet provide to business?

Opportunity

• Branding – This is afforded by Digital Media by use of the internet to encourage and allow businesses and organizations the significant opportunity to boost their product or services and make these marketable to persons locally, regionally and internationally.

Pitfall

• Informal Discussions – The level of participation in social media based discussion instead of physical meeting can so ‘water down’ or dilute formal methods of communications.